During my undergraduate studies I’ve been working together with A local candle business owner, Simone Banks to create labels and re-established brand identity to increase sales and customer experience while using the product.
The purpose behind using these candles are to create an overall sense of wellness in the mind and body. This will allow customers to develop an intention and connection with each scent.
The Be Collection is my most recent work for the business called ascaredspaceco. The theme behind this new set was inspired by the elements of the earth. Each design is a reflection of the name, scents, and meaning given behind each candle.